The "Pew" Research Center published a new study illustrating the level of engagement with social media platforms and user interests during 2024. The results show that "YouTube" and "Facebook" capture the largest share of users across various demographics and age groups.

The study indicated that half of the adults in the United States use the "Instagram" platform, while smaller groups use applications and websites associated with "TikTok," "LinkedIn," the "X" platform, and Snapchat. The following chart illustrates the percentage of adults and their engagement with social media platforms from 2012 to 2024.

Looking at the age groups most engaged with social media platforms, the following chart shows the percentage of social media users divided by age group.