Why Publish in News Accounts and Digital Newspapers?
2 Feb 2023
Digital newspapers and news accounts have a wide reach around the world and have followers from diverse groups, making them a distinctive marketing choice. However, the question that arises is “what is the difference between news accounts and digital newspapers?
Most followers of digital newspapers are from popular and important people, including officials and decision-makers, which some entities benefit from in their marketing plans. They also provide the advantage of archiving on Google, which adds credibility and documentation to a company's news and achievements through the popular search engine, lasting for many years.
Some Arabic newspapers are expanding their reach, thanks to the transfer and citation that often occurs in foreign newspapers. For example, you may find a newspaper like "The Washington Post" quoting from "Okaz Saudi Arabia," which means expanding the marketing scope and benefiting from this global spread, something not easily available through other platforms.
Recently, digital newspapers have attracted the interest of many advertisers due to achieving millions of daily visits. One of the advantages of marketing through digital newspapers is that it is less costly and faster and more widespread than limited circulation print newspapers. Additionally, the online audience can easily search for services and products at any time.
Marketing campaigns and advertisements can be tailored to target a specific audience based on readers' interests and personal needs to achieve better returns on investments for companies and businesses. Digital newspapers also provide editorial services not found on other platforms, as they can edit an article about tourism to serve a specific advertising or marketing campaign, for example.
On the other hand, news accounts compete with digital newspapers in the speed of spreading and sharing events but stand out for direct interaction due to audience comments, whether positive or negative. This gives entities an easy way to measure the "initial" reaction to a specific topic.
News accounts are credible and can evolve into digital newspapers with millions of followers, even if managed by a single person, often succeeding in achieving speed of access, spread, and even informational scoops.
It is necessary for the entity to study its objectives and the target audience because each platform has its own unique features. For example, Twitter is known for being a platform for officials and celebrities and is therefore the best place for official content such as conferences, exhibitions, and coverage, while Instagram excels in marketing advertisements for services. Information and data are available to everyone regardless of their provider, and customers often search for specifications of the product they want, which can be provided by leading companies, small companies, or even individuals.
Facebook offers precise targeting for a specific category of customers through basic data available for any advertising campaign by (specifying certain age groups for targeting, determining detailed geographical locations of targeted customers, choosing customer categories based on educational level, interests, and professions, and specifying locations to display advertisements on various Facebook platforms).
Customers can also personally communicate with the business or service within seconds through page messages, which can be set up to schedule available times to respond to customer inquiries and messages. In news accounts as well, the content varies in terms of marketing formulations, whether in a news or advertising form, and they are more capable of stimulating the mind and capturing the reader's attention faster.