What is happening in our present world is the result of deep human thinking that sought distinction; it brought about an informational revolution that encompassed all areas of life, ensuring progress and development. Hence, our world was dubbed the world of artificial intelligence due to its positive impact on our society, especially in the field of digital marketing, as it has contributed to a radical change in its performance and strategies.

Some may wonder: Is artificial intelligence a threat to digital marketing?

Artificial intelligence does not pose a threat to marketing; rather, it serves as a powerful tool for it. We see it aiding marketers in collecting vast amounts of data and analyzing it logically based on its absolute efficiency and performance. Therefore, company owners consider it a real partner in their work. So, both are two sides of the same coin.

What marketing actions have benefited from artificial intelligence?

- Automation:
It is known in the marketing world that the principle of automation lies in simplifying processes, and within the realm of artificial intelligence, which provides predictive insights, real-time analysis, and high precision customization, it has become easier and more accurate. Companies that do not employ it are at risk of failure due to their reliance on traditional marketing.

- Error Reduction:
Errors are inevitable but in its presence, error is impossible as it addresses and corrects them.

-  Increased Personalization:
One of the most important actions that customers desire is the personalization of the marketing process, which is essential as it ensures differentiation and distinctiveness in its content in language, ideas, and influence.

- Making Better Decisions:
The analysis, collection, precise and objective tracking of data provided to marketers helps them make immediate decisions with high confidence.

Finally, when marketing companies employ artificial intelligence, they will witness a radical transformation in managing their businesses, interacting with customers, and making decisions. It is a stimulating tool for innovation and development, granting companies a unique opportunity to redefine themselves in the digital market. It is not just the future of the industry; it is its ever-renewing present that reshapes the company's landscape in novel and exciting ways.