Many ambitious young people are striving to keep up with the digital world we live in, especially in emerging projects. They seek to implement the idea of creating electronic applications, including sales, delivery, various programs, and others, in search of financial returns and catching up with the development in the marketing world.

Numerous studies have shown the growth of commerce and marketing through mobile applications, especially after the global pandemic of COVID-19. The rate of purchasing through mobile applications nearly doubled to reach around 204 million riyals per day in 2021, and it is expected to significantly increase in 2022, reaching up to 300 million Riyals.

In the United States, marketing studies reveal over two billion brand-related conversations happening daily, leading to 77% of people buying a product when recommended by their friends and family.

Saudi Arabia is working on promoting the expansion of the electronic payment sector and digital transformation as part of a strategy aiming to reach a 70% electronic payment rate by 2025.

But what are the prominent marketing tips provided by "Kaaf" for marketing mobile applications?

1. Use the "TikTok" platform to promote the application.

2. Beyond traditional methods, present realistic and spontaneous scenarios for interacting with the application.

3. Avoid including links and usernames in advertising texts; focus on a single download link.

4. Influencers have the most significant impact; through them, you can achieve remarkable results.

5. Field marketing is a force to be reckoned with in marketing mobile applications.

6. Offer a real advantage such as discounts or offers, with a rate of 20% for services or products, or 50% off delivery, before inviting the audience to subscribe to the application.

7. Write articles that introduce the idea and importance of the application and the solutions it provides.

8. Run advertising campaigns through the "App Store" and "Android" systems to display paid ads to viewers.

9. Provide trial subscriptions to engage with potential users and gather their feedback on the application.

10. Reciprocal promotion: You can allow another application to advertise inside your app in exchange for them promoting yours. For example, McDonald's collaborated with Uber Eats for delivery services